This industry has come of age and it is now universally recognised that well-resourced & professionally managed Response Management companies are important to the success of campaigns & customer satisfaction.
Now more than ever, companies need to demonstrate their commitment to the development of high professional standards and performance. ARM is a scheme, which meets a series of standards in terms of corporate and financial stability, training, staffing and facilities, security, brand & customer protection.
Robinia Bishop, Nestle UK’s Sales Promotion Manager and a member of ISBA’s Activation and Engagement Action Group said:
“This scheme sounds like an excellent opportunity for the response management industry to promote the increasing professionalism & range of services it offers. I hope it will develop over time to provide a detailed picture of industry best practice and help to drive high standards throughout the sector. I will certainly consider ARM accreditation when selecting and recommending suppliers.”
Further Information
Further information about the Accredited Response Management scheme can also be found at the official ARM website.
Alternatively, you can contact us and we'll be delighted to explain the benefits, and answer any queries you may have.