Any direct mailing campaign is only as good as the database used, and mailmarketing’s skilled IT department will undertake various cleansing and updating procedures on your mailing list. We can manage your data for future use and subsequently remove records of returned items, changed addresses or consumer opt-outs, improving the accuracy of future mailings and reducing waste. Our customer service team can also buy in complete mailing lists, targeting people by location, lifestyle or demographic data.
Working in multi formats, we can carry out numerous refinements on your data, including:
- Improving delivery percentages through the Royal Mail Postcode Address File (PAF).
- Comparison to suppression files to prevent wasted mail.
- Your database can be scanned against death records for added sensitivity.
- Duplications can be eliminated based on people’s names, families or households.
Security
We are all aware of how sensitive data security is, and mailmarketing is currently the only Scottish mailing house certified to BS ISO/IEC 27001:2005 (BS7799-2:2005). Known as ISO 27001, this covers both electronic and physical data, ensuring that measures are implemented and maintained to protect data from theft, loss or miss-use.
For your peace of mind, we use secure network drives, and we never hold data on laptops or portable storage media. We use secure file transfer protocols and data encryption, and we follow the Direct Marketing Association code of practice on ethical conduct. Unless you request otherwise, all data is securely destroyed after three months.