Retail Services
Services: data | print | digital | response | distribution
The contract we manage on behalf of this client is storage and distribution service for all stores' point of sale promotional material. Mailmarketing are responsible for the kit collation and distribution to the stores, of which there are currently just over 700 in the United Kingdom and Ireland.
Our responsibilities include managing their store database with new stores opening, closing, and temporarily closing for refurbishment on a weekly basis. A central database is maintained with information relating to certain POS positions within each store, which is used to segregate the stores when receiving each new campaign POS material. This is generally carried out 5 times a year for seasonal campaigns, with additional daily ad hoc requests to refresh the store stock. We store all point of sale merchandising material of which there are approx 600 line items.
Mailmarketing have recently worked in partnership with this client to fine tune the database to minimise waste and to reduce the number of ad hoc requests. All stock line items and order requests are available on-line 24/7 for client personnel and field sales force to access. We are also responsible for the delivery of seasonal items (e.g. Xmas stock), which then has to be collected after the season end, and brought back into stock.